![]() user feelings about Facebook 2016, by ethnicity Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled. For this same time frame, the company recorded 407 million monthly active users across Europe.ĭownloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. Meta’s user numbers have continued to grow steadily throughout past years. Increasing audience base despite privacy misgivings Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. The majority of Meta’s profits come from its advertising revenue, which amounted to 113.6 billion U.S. ![]() dollars, a slight decrease on the previous year. ![]() In 2022, Meta Platforms generated a revenue of over 116 billion U.S. ![]()
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